Privacy Policy

Privacy Notice Statement

This Privacy Notice relates specifically to all Clients, Customers, Suppliers & Subcontractors with whom we directly engage  and within those car parks and sites we provide technology or services which may include using mobile devices or static Closed Circuit Television (CCTV) or Automatic Number Plate Recognition (ANPR) cameras. 

This Privacy Notice is aimed at informing you how we may use and collect your personal data, what our reasons are for using your data and how we ensure we take steps to ensure that we do so in a secure and appropriate manner to protect your data. This policy is also designed to inform you of your specific rights under the current Data Protection Legislation.

We are ParkIT Solutions Limited and our registered office is at 100 Mackadown Lane, Birmingham, B33 0JD. We are Registered in England & Wales under Company Registration No. 08738074.

We are registered with the Information Commissioners Office (ICO) in accordance with the requirements of the current Data Protection Legislation and our registration number is ZB293141.

Who Does this Policy Apply to?

This notice applies to all Clients, Customers, Suppliers & Subcontractors with whom we directly engage or for whom we process or handle personal data on behalf of as part of our contract to provide services. 

What Information Do We Collect?

In the course of doing business and providing our technology or services on car parks or sites on behalf of our Clients, we may collect or be asked to process on behalf of the Client “Data Controller” images of any vehicles entering the site, in order to record the vehicles physical condition. This will include specifically recording the details of vehicle registration mark (VRM) or number and will also include images around all sides of the vehicle and may also capture images of any person(s) within the vehicle although these are not intended to be the subject of the capture.

In the course of providing our services to the Car Park/Site Owners and/or Operators, we may also need to process additional information which can include:

  • Payment details when payment is made for parking
  • Customer details and basic information about you and your vehicle
  • Contact details in relation to your booking (telephone numbers, email address, postal address)
  • Flight details and travel information relevant to your booking
  • GPS Location information of staff  mobile phones attached to the application (ParkIT Operator Mobile)

In the event that you have made additional requests with your parking booking, we may have obtained or been provided the following additional information:

  • Details relating to health conditions in respect to Blue Badges for Passenger Assistance services.
  • Digital vehicle codes for activation and moving your vehicle when it operates with a keyless ignition system or APP
  • Internet Details including IP addresses and Operating System details

What Are Our Reasons For Collecting This Information?

We may collect and use the data for a number of reasons and purposes as outlined below:

Statistical Analysis

We use anonymised details (i.e. No personally identifiable information) to be able to allow our Clients to map or profile the use of a specific car park or site. The statistics collected tell our Clients how the car park is used, what the profile of traffic flow is, and what occupancy levels and bookings have been made in order to predict what resources and staffing is likely to be needed in the future.

Access Control

We use registration details, which may include vehicle keeper, hirer and driver details to ensure that only authorised vehicles which have booked and/or paid for their parking session with either the booking platform or our Clients are permitted access or exit the car park/site.

Key Management

We use the information collected through the booking to be able to identify the correct person, to allow the safe retrieval and return of vehicle keys from the automated storage lockers.

Security & Crime Prevention/Detection

We use the information collected to ensure the security of the car park/site our Clients operate and may be required to use the information to assist the Police or Other UK Statutory Enforcement Agencies in their enquiries or investigations.

What Is Our Lawful Purpose For Using Your Personal Data?

Where we use your personal information, we do so under the following lawful purposes, in accordance with the current Data Protection Legislation.

  • For legitimate business purposes, which is not limited to, but does include the safe storage and management of your vehicle keys, whilst it is left in our Client’s possession and control.
  • To enable our Client to perform a contract or an agreement with you, which may include the provision of contract parking services or car park control.
  • To meet a legal obligation.

For the avoidance of doubt we are clear to advise that we DO NOT rely under any circumstances on your express consent as a reason for processing personal data and therefore do not need to request consent in advance or seek permission to do so.

Where Do We Obtain Your Personal Data From?

Depending on the reasons for processing your data, we may obtain your personal information from one or more of the following sources:

  • From you directly – You may provide us this information in relation to requesting services from our Client in relation to you wanting to reserve parking.
  • From a booking platform – You may have booked or reserved parking via a third party booking platform for our Client’s site.
  • From the Driver & Vehicle Licensing Agency (DVLA) – We may have requested from the DVLA, details about your vehicle to complete information along with your booking reservation..
  • From our Client – Depending on the nature of the services we are providing, the information we receive, may be provided by your Employer in order to allow you access to the services we provide.
  • From Mobile Devices – Our Client may issue its staff with mobile devices for use with the “ParkIT Operator Mobile” application to enable delivery of the services provided to its end Customers.

What Rights Have We Got To Access Your Data In This Manner?

There are a number of reasons we are permitted to obtain and use your personal data in this way, which in the first instance is because you have contracted with our Client who utilises our services and we need to use your data in order to enable them to fulfil their contracted obligation to you .

When you contracted to book or reserve parking with our Client’s you consented to allow them to use and handle your data in order to enable them to deliver the service to you. This included allowing them to share data with Third party processors such as ourselves working on their behalf. 

Who Do We Share Your Data With?

Where we use your personal information, we may share data with the following organisations but only in consideration of the purposes outlined above for which it was collected in the first place. We do not disclose or use your data for any other purposes such as marketing.

Organisations who we may share some of all your data with include:

  • With the Clients to whom you have contracted services
  • The Client’s nominated car park operator 
  • The Driver & Vehicle Licensing Agency (DVLA)
  • The Police and other Law Enforcement Agencies

How Long Do We Hold Your Data?

Where we use your personal data we will only hold the information for as long as is necessary for the purposes for which it was collected and in line with any contractual or legal obligations that we are required to adhere to. In principle we hold data in accordance with the following retention periods:

  • Statistical information – Anonymised Data retained for up to 3 years
  • Images and Booking information – 120 days after departure from the car park
  • Financial Records & Payment data – Held in accordance with HMRC requirements for a period of up to 7 years from point of transaction

How Do We Store Your Personal Information?

We ensure that your data is held and treated with the strictest of confidence and endeavour to take all appropriate steps to keep it secure, once it has been transferred into our systems or those of processors who may handle data on our behalf.

We will store primarily all information in an electronic format, which can include in document formats, images and database records. We do not keep any physical or hard copy records. 

Our data storage systems incorporate up to date information security controls and we employ active firewalls and commercial data encryption services to protect the data we hold. When we transfer data to third parties, we only do so in a secure electronic format and ensure that this data can only be received and used by the intended parties for the reasons we have given.

Where Do We Store Your Personal Information?

We only store your personal information on our data systems which are run on data centres operated and hosted explicitly here within the UK. We do not transfer any personal data outside of the UK, except in the explicit circumstance where the data relates to a Non UK Registered Vehicle or a Non UK Resident, in which case we may engage with appropriate agencies in the relevant Country of origin or domicile.

Do We Use Your Personal Information In Automated Decision Making Processes?

We do not use your personal information in any automated decision making processes. All our processes and systems require some form of user input or confirmation, when processing or handling decisions which incorporate your information.

Do We Use Cookies & Profiling On Our Websites

We may use “Cookies” within all or part of our websites, to provide customised information from the website and allow us to improve its performance and track how the website is used. These cookies will monitor how the website is visited and how you found the website and may also capture basic information that your computer or smart device broadcasts which can include the following:

  • Your internet IP address at the time of the visit
  • The web browser or search tool you used, Chrome, Bing, Firefox etc.
  • The type of device you use, Android, Apple, PC etc.
  • The operating system of your device, Windows, IOs, Android etc.
  • The web pages on our site that you visited.
  • How long you spent on the website.
  • The number of visits you made to our website.

Your Rights Under Our Policies

We comply with the requirements of the General Data Protection Regulations and the Data Protection Act 2018 to uphold your rights to Privacy. We have ensured that within this Privacy Notice we have provided clear reasons for why and how we use your Personal Data and under what circumstances we may retain and share your data with third parties.

Under the Scope of our Privacy Notice statement you have a number of rights extended to you.

  • Right of Access: You have the right to know what personal information we hold about you.
  • Right to Rectification: You have the right to have any information we hold about you corrected if it is shown to be incorrect.
  • Right to Erasure: You have the right to have personal data deleted or removed (if we have not already done so), when we have no compelling reason for its continued use and so long as addressing your request does not conflict with other legitimate reasons we may have to meet by retaining your information.  
  • Right to Object: You have the right to object to us processing your personal data. This objection will be weighed against our legitimate interest in using your personal data in the first instance. 
  • Right to Restrict Processing: You have the right to request us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it. 

For the avoidance of doubt we would like to make it clear that we DO NOT process personal data in respect of the Privacy Notice under the basis of explicit consent and therefore you as the Data Subject do not have the right to withdraw consent in this matter.

If you would like to know more about our Privacy Notice or wish to know what personal data we hold about you, then you will need to contact the Data Protection Officer as below:

By Email: dataprotection@parkit.cloud

By Post:

Data Protection Officer

ParkIT Solutions Limited

Church House

St Phillips Courtyard

Coleshill

Warwickshire

B46 3AD 

Other Helpful Contacts

If you wish to know more about your rights and data protection or you wish to make a complaint about how we have handled your data, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk